Cornell researcher Brian Wansink recently found that re-naming vegetables with silly names increased kids’ consumption by up to 50%. His team served “X-Ray vision carrots” and “Power Punch Broccoli” along with “Tiny Tasty Tree Tops” and “Silly Dilly Green Beans.” They tested this out in a few schools (including two in New York), with amazing results!
French families play the ‘name game’ too (although they tend to give chic rather than silly names). Often, those names relate to the places where the food is from. ‘Carottes Vichy‘ is a divine, melt-in-your-mouth carrot dish (super easy, if a bit long to make) that conjures up images of the sumptuous palace at Vichy. Or think of the French classic Beef Bourgignon, which comes from the French region of Burgundy, south-east of Paris, one of the gastronomic heartlands of France.
What silly (or chic, or otherwise interesting) names do you give to the dishes you serve to your kids? Does it help them eat more?
*I’d love to hear from families who haven’t done the ‘name game’ before, but who are willing to give it a go. Might just work like a charm!*